Stop waiting on referrals.
We build the sales system your team runs. The playbook, the reps, the tools, and the coaching, installed in your business and measured every week.
15 minutes. You leave with a plan either way.
Pipeline math
$50,000/mo at a $10,000 deal
100+
Reps trained and placed.
3x
Average revenue increase across clients.
19 to 77
Appointments in one quarter for an IT company. Same rep. Same payroll.
21 to 2
Days in a client's sales process after one whiteboard session.
Birmingham Business Journal, Inno Under 25, 2023 Award Winner
You built a great business. Sales still runs through you.
None of this is a people problem. It's a system problem. We fix the system.
Every customer came from a referral.
It worked for years. Then it slowed down, and you had no way to turn it back on.
You're the best closer you have.
So growth stops the day you get busy delivering.
You hired a rep and handed them a list.
No script. No targets. No coaching. Three months later, nothing to show for it.
You don't know your numbers.
How many conversations does it take to book a meeting? To close a deal? If you don't know, you can't plan.
Build it. Train it. Lead it.
Pick the piece you need, or let us build the whole thing. Your team runs it either way.
Build
The playbook, the reps, and the tools your sales team needs to sell.
Train
Live roleplay, scored calls, and weekly coaching for the people on your phones.
How it works.
Map your numbers
We review your calls, pipeline, and process during onboarding so we know exactly where deals stall.
Build the system
Scripts, playbook, CRM stages, and the targets your team needs to hit.
Train your people
Roleplay, scored calls, and 1-on-1 coaching until the system runs.
Measure every week
A scoreboard for conversations, meetings, show rate, and close rate.
Three words. One system.
Set
Who to call and what to say. Ideal customer profile, target list, script, and the numbers you need to hit.
Sell
Conversations that turn into meetings. Daily outbound your team runs, discovery that qualifies, and confirmations that stop no-shows.
Close
Meetings that turn into revenue. A closing process, follow-up that doesn't quit, and numbers you check every week.
In their words.
21 days to 2. New business closed inside a week.
One whiteboard session with Sam helped unlock fresh ideas to modify my client journey, which had been creating friction for prospects, resulting in them quietly disappearing. I shortened a process from 21 days to 2 and simplified what prospects had to do to meet with me. In less than a week, I closed new business, and my client said the price was well worth it.
Justin Jenkins
A founder whose job is interviewing founders.
I've interviewed several hundred founders through my career in podcasting, and I have direct access to hundreds of qualified professional mentors. I continue to turn to Sam for practical consulting on sales, marketing, and holistic strategy.
Louis Shulman
Founder of Moat Newsletters and podcast host
Not ready to talk? Start here.
The free Pipeline Calculator shows how many conversations it takes to hit your revenue goal. Takes 60 seconds.
Founded by an operator. Built on real calls.
Set Sell Close was founded by Sam Smith. He founded his first company as a teenager out of Innovation Depot in Birmingham and exited it.
Then he built outbound sales from scratch for a holdings company and closed deals in more than a dozen industries, from accounting and recruiting to software automation and seafood distribution. Every script, process, and system we build comes from that work.
More about SamBirmingham Business Journal
Inno Under 25
2023 Award Winner
Questions owners ask.
Find out where your next 10 deals come from.
15 minutes. Your numbers. A real plan.